hongdae seoul korea

Walking around Hongdae University area at night gets me nostalgic. This place left the strongest impression on me from my visit years back because it captures the overall vibe of the country. If you have a short stay in Korea, I suggest checking out university towns such as Hongdae, Eehwadae. Yundae, etc, to get the most out of your visit. University areas, especially Hongdae, are culturally rich, full of entertainments and young spirits. Hongdae nol-ee-tuh(playground) is famous for artists and musicians performing. I used to come here often for concerts and night outs. From indie to hiphop to rock, you can spot a lot of talented, underground musicians in this area.

hongdae seoul korea street art

Huge H&M! Somehow visual merchandising in Korea is better than the US. They make H&M look like a luxury brand.

hongdae seoul korea H&M store

hongdae seoul korea H&M store visual display

The main reason for my visit this time was to check out Stylenanda’s biggest offline store. Stylenanda started as an online shopping mall and now plays a significant role in setting the trend that celebrities love to wear their quirky, unique clothes. They implemented smart, impeccable marketing strategies into their website. After years of huge success and support, they decided to open offline stores in several locations.

hongdae seoul korea Stylenanda store

hongdae seoul korea Stylenanda clothes

hongdae seoul korea Stylenanda Jeffrey Campbell shoes

I believe they are one of the first brands to bring in Jeffrey Campbell shoes in to Korea, my obsession.

hongdae seoul korea Stylenanda store visual display

hongdae seoul korea Stylenanda store visual display

hongdae seoul korea Stylenanda store clothes and visual display

hongdae seoul korea Stylenanda store

They had a free photobooth, which I thought was fun and clever!

hongdae seoul korea Stylenanda store photobooth

Jamsil Lotte Department Store Location:

jamsil seoul korea Stylenanda store

jamsil seoul korea Stylenanda store hats beanies snapbacks and clutches

Some sick snapbacks and beanies

jamsil seoul korea Stylenanda store visual display more Jeffrey Campbells

jamsil seoul korea Stylenanda store clothes

jamsil seoul korea Stylenanda store clothes

In addition to a successful clothing line, they own an even more profitable makeup line. A lot of online shoppers were inquiring the makeup products models had on for their photoshoots and they saw that as a chance to launch a cosmetics line. They spent years to develop high quality products that professional makeup artists for Korean celebrities LOVE.

jamsil seoul korea Stylenanda makeup store 3 concept eyes cosmetics

jamsil seoul korea Stylenanda makeup store 3 concept eyes cosmetics

They are best known for the lipsticks and the blushes. The pigmentation is great and blending is effortless. I am a NARS lover and I can tell you that 3 Concept Eyes is comparable to NARS in terms of quality and packaging yet much cheaper.

jamsil seoul korea Stylenanda makeup store 3 concept eyes lipsticks

jamsil seoul korea Stylenanda makeup store 3 concept eyes blushes

I admire their work ethic. They don’t seem to believe in ‘good enough’. What started as an online shopping mall launched a makeup brand, opened up several offline stores in Korea, opened a store in HK, and still continuously expanding. They are changing the notion of what online shopping malls can possibly do, encouraging other business owners to push their boundaries. They are currently (and in the history) the most profitable online shopping mall in Korea.

Advertisements